Flyers
What are Flyers?
- Flyers are one-page mini-posters, like the kind you often find stuck
under your wiper blades when you leave the mall. They are designed
to be distributed en masse.
- Flyers can be produced quickly. Just take an original copy to a quick-print
place, and in a few hours they can have several thousand copies
ready for you. If that's not fast enough, you can photocopy them.
- Flyers can also be produced cheaply--just pennies a copy.
- Flyers are good for advertising one-time events, like your church
VBS, a drama, a concert, a youth car wash, or a special seminar.
- Nobody expects flyers to be fancy, four-color works of art. Rather,
people expect flyers to be simple and cheap.
Designing a Flyer
- Use an attention-getting headline. Then fully explain what's
going on.
- Include contact information--address, phone number.
- For some events, you might want to include a map.
- Don't center everything on the page. That's a common error in flyers.
- Give the headline lots of room--a big, bold, attention-grabbing headline.
- Use a subtitle to lead readers into the text.
Distributing Flyers
- Determine where your target audience will be, and go there.
- You can distribute flyers in shopping centers, at intersections, on
the street, outside grocery stores, on college campuses--in short, anywhere
you find people.
- Flyers can be placed on telephone poles, on community bulletin boards,
in laundromats and grocery stores, and in other public locations.
- Find places people might let you leave a stack of flyers, like beside
the register in a gas station.
- A friendly supermarket owner might let flyers be placed in grocery
sacks.
- Be sure to get permission when necessary (or when common courtesy demands
it). If you're distributing outside a business, like a grocery store,
ask permission from management.
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