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The Church SignThe sign on the church lawn provides the first information many people have about your church. So you need to be thoughtful about the information you include on it. Think of it as one of your promotional materials, along with your newsletter, stationery, etc. People driving by your church have about three seconds to read what's on the sign. You want to make sure that the few words they pick up convey important information.
A simple, readable church sign. A common mistake with church signs: including too much information. As a result, the information must be put in small letters, and drivers whizzing by either won't try to read the sign or the information they catch isn't important to them. Another common mistake: using a typestyle which isn't legible. For instance, using an Old English type (which is not only difficult to read, but imparts a traditional, old-line feel to your church). The fewer and the larger the words, the more chance it'll get read. If possible, place the sign at an angle to traffic. That makes it easier for drivers to read, and increases the amount of time they have to read the sign. Ideally, you would place two signs in a V so that people can read it from both directions. Make sure the sign if lighted at night. What's Most Important?Ask yourself, "If I was looking for a church, what information on a church sign would be most important?" The answer: the worship service time(s). If you're thinking of visiting a church, you want to know when to show up. The least important information? That would be the names of the pastoral staff. Unless your pastor is well-known, his name won't mean anything to someone unfamiliar with the church. The Most Common Information on Church Signs (though you would never want to include all of this information on the same sign):
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