Advertising & Promotion
General Info on Ads
Types of Ads. Hard-sell and softsell;
7 other types. Stages of acceptance for ads.
Tips for Writing Ads. Lots of practical
things to keep in mind.
Tips for Designing Ads. Good design
principles for advertising.
Newspapers
Newspaper Ads. Types; advantages
and disadvantages of using them.
Newspaper Ad Design. The elements
of newspaper ads, how to design them effectively.
Yellow Pages
Yellow Pages. An overview of
the Yellow Pages.
Yellow Pages Options. Types of listings.
Yellow Pages Design. How to design
Yellow Pages ads to get people's attention.
Broadcasting
TV Commercials. Pros and
cons of TV ads; how to get your message across in just a few seconds.
Helpful tidbits about the use of TV.
Radio Ads. Advantages and disadvantages
of using radio ads.
Radio Ads: Tips. Types of listeners, costs
of radio ads, general information.
Starting Your Own
TV or Radio Program. Pros, cons, things to think about.
Other Types of Advertising
Billboards. Pros and cons for
using them; design tips.
Transit Ads. Types of transit ads and
how a church might use them.
Promotion Concepts
Promotion Terms. Advertising, marketing,
publicity, public relations--what's the difference?
Positioning. Determining how you
want people to view your church.
Branding.
What "brand"
is your church? Why does it matter?
Benefits vs. Features. Are you promoting
the benefits of your church, or just the features of your church
Promotional Plans. Developing a full-blown
promotional plan, for those who are really ambitious.
